Innovation has been, without question, one factor behind the excitement about entrepreneurship worldwide. From the microchip to the iPhone, the personal computer to virtual reality, new technologies have pushed progressed forward – and transformed our lives.
Among the biggest transformation: social mobility. Millions across the globe have moved out of poverty into the middle class. That is certainly true in Turkey and its surrounding region.
The biggest impact of the middle class? Spending.
The middle class has fueled growth in consumer products, in services, on the Internet – and, most importantly, in payments.
How people pay for goods and services has created the hottest startup opportunities.