I received above link from a friend. Being ex-customer of Constant Contact, I really enjoyed watching Gail Goodman’s presentation. So decided to share it here. This is definitely in “must watch” list.
Also blog post by David Skok – SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters is very good.
Priceless lessons learned in building an online product. This is the compelling story with many real life facts on how the world’s largest email service, Constant Contact, grew and thrived. Complements of Business of Software.
“Our biggest barrier to usage is content. Small businesses doesn’t know what to say” – Gail Goodman, Constant Contact
5/7 Update: Updated the link with working one